Your strategy. LUMI's 9 agents execute. You ship. Cinematic videos, premium catalogues, and autonomous outreach for businesses that won't outsource taste.
The whole point is the cycle — and we made it shorter than any platform on earth. From the moment a thought enters your head to the moment strangers are watching it: less than 60 seconds.
Type the scene. Or upload your face and we'll cast you as the lead.
One button. The LUMI Look. Cinematic, unmistakable, yours.
Drop it to your profile. Tag the mood. Choose who can remix.
Build an audience. Earn from tips and remixes. Own a corner of the culture.
Other platforms dump a dozen technical choices at you — this one, that one, plus, pro, turbo. We tested every engine on the market. Then we picked the three that matter and hid the rest.
Fast. Fluid. Beautifully human. Images in under ten seconds, video in under a minute. The default for ninety percent of what you'll ever need.
Perfect for social content, product demos, lookbooks, storyboards, mood reels — anything you'd normally film on a phone.
The image tier you use when the still has to hold up on its own. Painterly highlights, rich shadow detail, ceremonial finish.
Built for lookbooks, editorials, brand stills, campaign heroes, portraits — the work that stands as a single frame.
Multi-shot. Native sound. Narrative depth. This is the one you send to the client.
Built for brand films, advertising, narrative shorts, documentary b-roll, pitch reels — work where the craft has to show.
LUMI works whether you're a teenager in your bedroom or a creative director at a Mayfair agency. The tool stays the same. The ambition scales with you.
Anyone with an idea and a phone. Build an audience from scratch by posting cinematic work that doesn't look like anyone else's.
Build a digital book for every model on your roster. Generate hundreds of branded portraits without booking a single shoot day.
The work you'd brief to a forty-thousand-dollar production house — produced in-house, in an afternoon, on-brand and on-time.
Not just image and video generation. LUMI helps boutiques, creators, hotels, restaurants, agencies, and premium product businesses turn weak marketing into a campaign path: opportunity, angle, assets, and human-approved outreach.
Score businesses by commercial signals: premium products, active social, seasonal launches, ecommerce friction, and content that could be made stronger with cinematic brand work.
Turn a product, website, or campaign idea into a focused creative proposal — the visual story, the audience, the offer, and the reason the business should care now.
Generate polished brand images, video concepts, lookbook language, and sales-ready material so the pitch feels tangible before anyone books a shoot, hires a photographer, or pays an agency.
Every contact stays human-approved with source records, audit trail, suppression status, and consent-aware messaging. Growth should scale without turning the brand into noise.
LUMI's monthly price is anchored to what you'd pay a human to do this work — a freelance day rate, a boutique agency retainer, an in-house creative director. The maths is in your favour at every tier; the brand still moves on your taste. Pay in USD from anywhere — Stripe handles checkout-time FX for UK, EU, UAE, US, and globally.
For 10+ person agencies, multi-brand houses, and enterprises that need dedicated capacity, SLA-backed uptime, custom contracts, and a named partner contact. Co-branded — never white-labelled.
Behind the one-button interface is the quietest, hardest-working engine in the industry. Asynchronous, redundant, and graded — so LUMI work always looks like LUMI work.
Asynchronous queue. Automatic retry. Model fallback. Generations don't break or stall — if something fails behind the scenes, we route around it before you ever notice.
Every output passes through the LUMI grading pipeline — colour, grain, aspect, finish. Outputs feel intentional, not algorithmic. People can spot LUMI work from across a room.
Train your identity once. Your face, your brand, your aesthetic — locked into your private LUMI workspace. Generate consistent, on-brand work without ever re-uploading.
Powered by Google Cloud. Sub-hundred-millisecond global delivery. Enterprise customers get dedicated capacity, single sign-on, and SLA-backed uptime.
The best tools disappear. They don't ask you to learn thirteen technical choices or decode credit systems. They give you one button that means make it beautiful — and then they do.
— The LUMI design principles
Join the early-access creators, agencies, and brands shaping what cinema looks like next.